I design solutions that drive growth, improve KPIs, and help businesses achieve measurable outcomes through actionable insights.
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In my view, Catalin's performance as a Product Designer was outstanding. He consistently delivered high-quality designs, driving our project success and business growth. His redesign of our user interface was particularly impactful, boosting user engagement and satisfaction. Catalin's professionalism, seamless collaboration with teams, and punctuality in meeting deadlines were remarkable. His contributions were key to our achievements
I had the pleasure of working closely with Catalin at [e-spres-oh], where he excelled as a UX designer. Catalin consistently delivered exceptional value to our projects. His innovative approach to UX design not only enhanced our products but also greatly contributed to our business success. One significant challenge Catalin helped us tackle was streamlining our user interface to improve user engagement and retention. His solutions were not only effective but also user-friendly, resulting in a noticeable increase in user satisfaction and product adoption. Catalin's professionalism was truly remarkable. He demonstrated excellent communication skills, collaborated seamlessly with cross-functional teams, and consistently met deadlines. His commitment to excellence was evident in every aspect of his work. I am extremely satisfied with the outcomes of our collaboration. Catalin's contributions played a pivotal role in achieving our project goals, and I would highly recommend him to any organization seeking a top-tier UX designer who consistently delivers outstanding results.
I have collaborated with Cata on a variety of projects, requiring a broad spectrum of design services, from intricate UX designs for user-intensive business applications to comprehensive design systems. Cata's proficiency in addressing complex requirements, coupled with his meticulous approach and dedication to continuous product enhancement, has significantly contributed to our success in developing viable market-ready solutions. I strongly recommend his services for any design needs.
Over the course of two years, I worked as a Product Designer for a cutting-edge fintech platform (under NDA) with a mission to help banks modernize their legacy processes into user-friendly digital experiences. My focus was on designing end-to-end user flows for various banking services, personal loans, small business loans, and mortgage applications, while aligning these solutions with the startup’s strategic objectives. Collaborating closely with the R&D team and pre-sales division, we employed a rapid, iterative design process, powered by low-code/no-code tools, to prototype and validate multiple interface solutions. Through continuous usability testing with both everyday customers and in-branch bank employees, as well as regular stakeholder reviews, we refined key touchpoints to reduce drop-offs and enhance the overall loan application experience, significantly cutting development timelines compared to traditional banking projects. Ultimately, our efforts led to higher user satisfaction, shorter onboarding times, and a scalable design framework that enabled partner banks to adapt quickly to market demands. After one year, we signed with one of the top five banks in America and secured a $30 million Series A investment, further fueling the startup’s growth.
During my time at Sastrify, a B2B SaaS procurement platform, I worked closely with two interim product managers to improve how businesses manage their software stack. We focused on making it easier for new and existing customers to integrate their accounting tools, including Google Workspace, Xero, and Netsuite.
One of the key outcomes was the ‘User Roles’ feature, which gave companies more control over access to financial data, contracts, and key tools, improving security and team collaboration. This design-led initiative contributed to a 10% increase in daily active users (DAU). By prioritizing user needs and refining the experience through iterative feedback, we created a solution that made a measurable impact on Sastrify’s customer engagement.
Between 2017 and 2020, I worked as a Product Designer for a major European fintech company, helping to simplify complex financial and administrative processes through smart digital solutions. My focus was on creating a seamless user experience while ensuring consistency across the platform.I collaborated with six business analysts, a front-end team lead, and two product owners to tackle key challenges like designing a new payment service, developing plugins, and creating an innovative subscription model. To bring consistency and efficiency to our work, I also built a design system that helped streamline development and maintain a unified experience across the platform.By continuously refining our designs based on user feedback, we made the application more intuitive and user-friendly. Our work led to faster onboarding, increased user engagement, and lower customer support costs, reinforcing the company’s position as a leader in fintech innovation.
For three years, I worked as a Product Designer at AudioNow Digital, a Washington D.C.-based company focused on helping diaspora communities stay connected to their home countries through mobile access to radio and TV content. My role was to design and launch the first versions of the iOS and Android apps, making it easy for users to access live broadcasts from anywhere in the world.Working closely with the CEO, product manager, head of marketing, and iOS/Android developers, we built the platform from the ground up. What started as a single live audio stream grew into a full media experience, including podcasts, video streaming, a news feed, chat, ad integrations, and the key innovation—Call-to-Listen. This feature allowed users to dial a phone number to access live broadcasts, making content available even without internet access.Through constant iteration and user feedback, we created a simple, intuitive, and scalable platform that attracted major global media partners, including the United Nations, Voice of America, BBC Haiti, and Radio France Internationale.This experience reinforced how thoughtful design can break barriers, making information and culture more accessible to millions around the world.
Let’s discuss how we can optimize your product, improve your KPIs, and create measurable business impact. I’m here to collaborate and make your goals a reality.
