Designing for Business Growth and Measurable Impact

I design solutions that drive growth, improve KPIs, and help businesses achieve measurable outcomes through actionable insights.
Let’s Connect Now

Real Feedback. Real Impact.

Eryk Kannmann

Director Sales

In my view, Catalin's performance as a Product Designer was outstanding. He consistently delivered high-quality designs, driving our project success and business growth. His redesign of our user interface was particularly impactful, boosting user engagement and satisfaction. Catalin's professionalism, seamless collaboration with teams, and punctuality in meeting deadlines were remarkable. His contributions were key to our achievements

Karanbir Chana

Senior Product Manager

Cata played a pivotal role in enhancing our online platform at Edge by Ascential. His expertise as a product designer brought great value to our project and business. Cata's ability to conduct user interviews and create rapid prototypes helped address the specific needs and concerns of various brands using our platform. One notable challenge Cata helped solve was improving the platform's functionality to better assess eCommerce performance metrics, such as price and availability data – specifically on how we can make this data/insight more accessible to the wide variety of personas using the platform. Cata’s professionalism throughout the project was exemplary, demonstrating a strong work ethic and commitment to delivering high-quality results (with a quick turnaround). Overall, I am extremely satisfied with Cata's contributions to our project and would highly recommend him for his skills and professionalism.

Elizabeth Romanova

Product Management Consultant|
Cofounder at GN Jewelry

Cata's design skills brought immense value to our team at Sastrify by enhancing the user experience and interface of our platform, always seeking to improve usability and user satisfaction.One of the biggest features that our team has developed was the introduction of user roles to the platform, Cata's insights and perspective from the UX and UI standpoint were invaluable when it came to designing an optimal solution that would satisfy the basic needs of the users.
Cata is a great sparring partner when it comes to feature ideation and discovery. Working with him was easy as there was always a clear communication line and a strong commitment to meeting deadlines. 
I really enjoyed working with Cata, his friendliness and calmness brought a lot of positive energy to the team and his professionalism and quick turnaround ensured continuous advancements in our platform's capabilities and its value proposition for the clients.

Stefan Szakal

Head of Core Applications

I had the pleasure of working closely with Catalin at [e-spres-oh], where he excelled as a UX designer. Catalin consistently delivered exceptional value to our projects. His innovative approach to UX design not only enhanced our products but also greatly contributed to our business success. One significant challenge Catalin helped us tackle was streamlining our user interface to improve user engagement and retention. His solutions were not only effective but also user-friendly, resulting in a noticeable increase in user satisfaction and product adoption. Catalin's professionalism was truly remarkable. He demonstrated excellent communication skills, collaborated seamlessly with cross-functional teams, and consistently met deadlines. His commitment to excellence was evident in every aspect of his work. I am extremely satisfied with the outcomes of our collaboration. Catalin's contributions played a pivotal role in achieving our project goals, and I would highly recommend him to any organization seeking a top-tier UX designer who consistently delivers outstanding results.

Igor Kochajkiewicz

Lead Product Designer

Catalin and me worked together in a big IT project where we designed a new web, iOS and Android app. It was a big pleasure working with him. He has great experience in regards of UI und UX. He helped the project a lot with his ideas. It was great to discuss solutions with him. He executed all given tasks quickly and his deliveries were always on point.

Mark Stevenson

Founder @ Champion Recruiting & Rep Sheet

Cata is an amazing design talent! He has an excellent creative mind and is highly intelligent to understand the business side of your company. He took our design for our RepSheet.ai platform to the next level. Last, he listens very well and is a pleasure to work with!

Clyde Choi

Senior Product Ops Manager

Catalin played a pivotal role in the success of our role-based user management system project. His UI/UX design skills were instrumental in turning complex functionality into a user-friendly interface. Catalin's creative solutions significantly enhanced user engagement and system efficiency. His collaborative spirit, consistent delivery on time, and professionalism made him an invaluable member of our product development team.

Daniel Markovits

CEO

I have collaborated with Cata on a variety of projects, requiring a broad spectrum of design services, from intricate UX designs for user-intensive business applications to comprehensive design systems. Cata's proficiency in addressing complex requirements, coupled with his meticulous approach and dedication to continuous product enhancement, has significantly contributed to our success in developing viable market-ready solutions. I strongly recommend his services for any design needs.

Stefan Dorfling

Senior Product Management

I was working with Catalin in efforts to automate visibility on the platform we were working on. Catalin contributed positively by not just always getting things out in such a speedy way, but also taking it further than just the discussions we had, by coming up with intuitive designs that solve the problem more simply and researching how people currently were engaging with elements on the platform. Catalin was very easy to work with, always kind, friendly and helpful, and his deliverables were stored in a way that it was easy to pick up and work from. He was open to being challenged, and was a great team member.

Maria Scripca

Agile Coach & transformation consultant at Servier via Viseo

I have collaborated with Catalin while leading AudioNow Mobile&Web development office. He was a real asset for the group, very creative and efficient, able to quickly understand partners and marketing needs, his work is  inspired, “clean” and very esthetical. Working sessions were always dynamic and pleasant with the developers as well as with the marketing team and business representatives. I strongly recommend Catalin for his talent and his professionalism.

Markus Michnik

Product Manager Consultant

Catalin and me worked together in a big IT project where we designed a new web, iOS and Android app. It was a big pleasure working with him. He has great experience in regards of UI und UX. He helped the project a lot with his ideas. It was great to discuss solutions with him. He executed all given tasks quickly and his deliveries were always on point.

Nicusor Eftene

CTO at Softbinator Group

Working with Catalin has been a privilege; he is a brilliant UX designer whose work ethic and creativity have left an indelible mark on our team and projects. Beyond his technical expertise, what truly sets Catalin apart is his character, his kindness, collaborative spirit, and the quiet confidence

Results That Speak for Themselves

Designing a Winning Solution That Secured a Top-5 US Bank Deal

Over the course of two years, I worked as a Product Designer for a cutting-edge fintech platform (under NDA) with a mission to help banks modernize their legacy processes into user-friendly digital experiences. My focus was on designing end-to-end user flows for various banking services, personal loans, small business loans, and mortgage applications, while aligning these solutions with the startup’s strategic objectives. Collaborating closely with the R&D team and pre-sales division, we employed a rapid, iterative design process, powered by low-code/no-code tools, to prototype and validate multiple interface solutions. Through continuous usability testing with both everyday customers and in-branch bank employees, as well as regular stakeholder reviews, we refined key touchpoints to reduce drop-offs and enhance the overall loan application experience, significantly cutting development timelines compared to traditional banking projects. Ultimately, our efforts led to higher user satisfaction, shorter onboarding times, and a scalable design framework that enabled partner banks to adapt quickly to market demands. After one year, we signed with one of the top five banks in America and secured a $30 million Series A investment, further fueling the startup’s growth.

+10% DAU in 2 Weeks of Design: The Power of Smart UX Decisions

During my time at Sastrify, a B2B SaaS procurement platform, I worked closely with two interim product managers to improve how businesses manage their software stack. We focused on making it easier for new and existing customers to integrate their accounting tools, including Google Workspace, Xero, and Netsuite.

One of the key outcomes was the ‘User Roles’ feature, which gave companies more control over access to financial data, contracts, and key tools, improving security and team collaboration. This design-led initiative contributed to a 10% increase in daily active users (DAU). By prioritizing user needs and refining the experience through iterative feedback, we created a solution that made a measurable impact on Sastrify’s customer engagement.

Faster Onboarding, Higher User Engagement, and Lower Customer Support Costs

Between 2017 and 2020, I worked as a Product Designer for a major European fintech company, helping to simplify complex financial and administrative processes through smart digital solutions. My focus was on creating a seamless user experience while ensuring consistency across the platform.I collaborated with six business analysts, a front-end team lead, and two product owners to tackle key challenges like designing a new payment service, developing plugins, and creating an innovative subscription model. To bring consistency and efficiency to our work, I also built a design system that helped streamline development and maintain a unified experience across the platform.By continuously refining our designs based on user feedback, we made the application more intuitive and user-friendly. Our work led to faster onboarding, increased user engagement, and lower customer support costs, reinforcing the company’s position as a leader in fintech innovation.

Reaching Over 12 Millions Listeners In 32 countries

For three years, I worked as a Product Designer at AudioNow Digital, a Washington D.C.-based company focused on helping diaspora communities stay connected to their home countries through mobile access to radio and TV content. My role was to design and launch the first versions of the iOS and Android apps, making it easy for users to access live broadcasts from anywhere in the world.Working closely with the CEO, product manager, head of marketing, and iOS/Android developers, we built the platform from the ground up. What started as a single live audio stream grew into a full media experience, including podcasts, video streaming, a news feed, chat, ad integrations, and the key innovation—Call-to-Listen. This feature allowed users to dial a phone number to access live broadcasts, making content available even without internet access.Through constant iteration and user feedback, we created a simple, intuitive, and scalable platform that attracted major global media partners, including the United Nations, Voice of America, BBC Haiti, and Radio France Internationale.This experience reinforced how thoughtful design can break barriers, making information and culture more accessible to millions around the world.

Ready to Drive Growth Together?

Let’s discuss how we can optimize your product, improve your KPIs, and create measurable business impact. I’m here to collaborate and make your goals a reality.